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Naming Your Business in 6 Steps

John O'Leary, On Fire by John O'Leary, relationship advice, importance of setting boundaries to make time for family, relationship advice from John O'LearyThe hardest part of building your own company or business MIGHT be coming up with a great name for it, Carissa Lytle and Jara Kern, authors of THE INFOGRAPHIC GUIDE FOR ENTREPRENEURS, share their steps on naming your business.  

Step 1: Decide

Are you—or aren’t you—the brand? This is a very big decision. Your name is best suited to be part of your brand if you’re offering coaching, consulting, or creative services, and you’re the face of the company.

Step 2: Get inspired

Make a list of the top ten brand names you love. Ask yourself what about those names appeals to you. Then start drafting your own shortlist.

Step 3: Be clear—or you’ll need a tagline. 

A creative, original name can be an asset—or a deterrent. As a rule of thumb, if your company’s name doesn’t describe the product or service you offer, you’re going to need a tagline or descriptor.

Step 4: Is it in use already?

You’ll want to research your shortlist for names already in use. After all, it’s a bummer to come up with the perfect name only to find it’s already taken. Use InterNIC at as a research tool.

Step 5: Determine domain.

Once you’ve narrowed down your list, you’ll want to consider your domain options. Remember that .org is usually reserved for nonprofits and .edu is reserved for educational institutions. For-profit businesses most commonly use .com or .biz.

Step 6: Ask for feedback. 

Pay close attention to the emotional feedback your name provokes when you ask your most trusted friends and advisers for their honest opinions.

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Excerpted from THE INFOGRAPHIC GUIDE FOR ENTREPRENEURS by Carissa Lytle and Jara KernCopyright © 2019 by author. Used by permission of the publisher. All rights reserved.


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