The hair problem most often asked about is frizz. Women usually chalk it up to the weather, heredity, or a curse, but it’s more often induced or exacerbated by poor hair care habits. Learn how to solve this common hair issue with help from Eva Scrivo, author of Eva Scrivo on Beauty: The Tools, the Techniques, and Insider Knowledge Every Woman Needs to Be Her Most Beautiful, Confident Self.
Treating the hair roughly, in general, can create frizz even without heat. For instance, aggressive towel drying lifts the cuticle, even before you begin to style the hair. It may even lead to breakage and/or split ends over time. Be gentle with your hair: blot it dry by softly squeezing it with your towel.
Climate is another trigger: humidity expands the cuticle of the hair. On curly or coarse textures this can be an inescapable formula for frizz. Applying an antihumectant product such as a smoothing serum temporarily coats the strands to counteract the effects of humidity. Ultimately, however, this kind of product can build up, weighing down the hair and dulling its shine. What you really need is consistent moisturizing to keep the cuticle smooth. An effective way to achieve this is through regular brushing. Another is by applying a conditioning hair mask once a week.
If you take proper care of your hair and still battle with frizz, or if you just want a quick solution, you can try getting a keratin treatment at a reputable salon. These treatments took the industry by storm around 2009, suddenly becoming all the rage. Since keratin is a protein that the hair is made of, this process coats the hair, thus smoothing the cuticle and making it lie flat. Keratin treatment formulations vary in strength, from those that act as a relaxer to the milder versions that remove frizz without significantly affecting the natural hair texture and wave pattern. The end result typically lasts three to four months. Prices for these treatments are all over the map, depending on where and how they are done. As always, the success of a chemical service has to do with the expertise and care of the professional.
The blow-dryer and the flat iron have to be used correctly, and the hair should be taken in thin sections for the best results. A flat iron with a temperature gauge is necessary. If the heat of the iron exceeds the recommended temperature, the hair can be damaged. For a stylist, this is a painstaking process that must be done meticulously and cannot be rushed through.
VIDEO: Eva’s Tips on Using Thermal Brushes
The technology behind Keratin treatments is still in a state of infancy, and there has been a good deal of controversy about the safety of their active ingredient, which is formaldehyde or a derivative of it. Therefore, you will often see technicians, as well as clients, wear masks during the service to prevent inhalation of the product. The stronger the treatment, the more formaldehyde it contains. Hopefully, through technological advancements, formaldehyde will be replaced with a more innocuous active ingredient in the near future.
ABOUT THE AUTHOR
Eva Scrivo is one of today’s most well known and respected names in beauty. She is a highly acclaimed hair and makeup artist, radio show host, television personality, and an entrepreneur who owns a successful salon in New York City.
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